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Wednesday, March 3, 2010

Brushes - Part 1

Back in 1998, having just moved to Baltimore, I got myself a job where I had nothing to do for two weeks. They didn’t have their business license yet, so I was prohibited from doing anything... businessy.  But I did have a computer on my desk that had this program on it that was new to me, called “Windows.” (Really, I had never even used a mouse before then.)

To teach myself “Excel”, I made spreadsheets of my hockey stats. And to help me learn “Word”, I decided to write my musical memoirs before the details began to fade. 

In the next series of posts, I’m going to excerpt that document and attempt to regale you with the tales of my star-struck youth. With that, may I present “Brushes With the Great and the Near Great.”

Getting My Feet Wet-The Toledo Years
For a large portion of my life, I have been blessed with the opportunity to meet and sometimes get to know some of the brightest stars of the recording business. I’ve had the same opportunity to meet the “also-rans”, “the-never-quite-got-theres”, and some “got-there-but-left-then-came-backs”. Most were nice, some were squirrelly, none were mean and a few were out of this world.
This is the record store at which I started, Peaches in Maumee, OH.  It was huge... you could have had a bowling alley in that space.

I got to meet these people as an offshoot of a 13-year career in music retail. When I started out at Peaches Records, we were still selling 8-tracks, with vinyl records dominating and cassettes just gaining acceptance. When I left, CDs were the dominant format, with Digital Audio Tape and MiniDisks trying to emerge. In that span, I went from part-time clerk to assistant manager to store manager to home office clerk to product buyer, back to store manager, and then out. I guess I ran along the same cycle as many of the stars I admired. I got into the business for the sheer love of the music.  With the same job demands in any other field of retail, I’d have quit the business long before I actually did. But it was constant exposure to the music and learning to like music styles I’d never heard before that kept me around. And meeting the people that make the music was the highlight of it all.

I suppose my first clues into the electricity of showbiz, came with my first encounters with in-store appearances. My first was an R&B group called Zapp. I was definitely not a fan, as I found their album extremely annoying. Why they were doing this in-store in Toledo was beyond me, as our soul section (as it was called then) business was not high. The crowd was sparse when they rolled in, but boy, did that band make an entrance.

Every one of them (about 7 or 8 in all) was dressed to the nines, wearing snappy suits, full-length coats, and fedoras. They had all the smooth moves too. The group leader, Roger Troutman, would accept a kiss on the cheek, and then wipe it with his finger and pop it in his mouth. I found them all a little arrogant, what with their loud requests for their favorite album tracks to be played. But you couldn’t miss the star power.

The next in-store proved to be chaotic.  A “Vee-Jay” from this fledgling network called MTV, packed in at least 500 screaming, greedy little kids.  The VJ was Alan Hunter, one of the original 5 MTV stars that ushered in the era of music video. We had no idea what to expect, as we set up a little banquet table near the back of the store, but as his arrival approached, the store became mobbed. We kept him in the back room, wondering what to do.  Eventually, someone had the brilliant idea to have him go outside and around to the front, and scoot behind the tape counter that ran the length of the store.  There, we could post two sturdy men at either end, (I was one) and Alan could go up and down the counter to sign and schmooze, with a 2 foot deep counter between him and his admiring crush of pre and post-pubescents. 

He had just a handful of MTV buttons to give out, (after having already greased the store personnel) but all they did was drive the youngsters into a frenzy.  My friend Kenny “The Viking” helped somewhat, as he dug out a bag of Peaches staff buttons to give out.

This Hunter guy was tireless, endlessly cheerful and accommodated all that came.  When he finally retreated to the back room at the end of the event, he seemed to burst with manic joy. 

“Now I can say ‘shit’, now I can say ‘fuck’!” he exclaimed.  I guess the pressures of constant perkiness can get to anyone.

My first actual rock concert schmoozing experience was with the Scorpions, which I already wrote about in January, so I’ll skip it here.

My next experience backstage includes my only real gaffe, the one my friend Kenny the Viking never let me live down.

We got tickets and passes to see Black Sabbath with Quiet Riot opening, at the Joe Louis Arena in Detroit. I wasn’t a big Sabbath fan and was mainly interested in seeing Quiet Riot, who was just breaking big with "Metal Health" and that “Bang Your Head” thing. Sabbath was touring on Born Again, the album with a one-time lineup featuring Ian Gillan of Deep Purple on vocals, and Bev Bevan from ELO on drums. It was the latter that got me into trouble.

Black Sabbath was the first real show I’d seen.  They opened out to a smoky Stonehenge-like set, with this creepy little devil-baby laughing and capering around in the mist before each band member stepped out from their own doors in the stone. It was really something. Later, as we wandered backstage, we saw both the Styrofoam stone mockups and the Little Person that dressed in the devil-baby outfit.  (A red devil-baby graced the cover of Sabbath’s most recent album.)

Anyway, we met Quiet Riot’s drummer and then I found a pre-autographed QR album flat*, before we met Black Sabbath.  I got Ian Gillan’s autograph without incident and stepped up to meet Bev, former drummer for a long-time favorite band.  As he signed, I told him I had looked forward to meeting him because I really admired his work with ELO.  He gave me a look of disgust wrapped in a blanket of horror, as if I’d just asked him if he’d mind if I stuck my finger in his nose, just up to the third knuckle.  He turned away without a word.  I was horrified at myself, but it wouldn’t have been so bad, had I not known that Kenny was right there watching.  He busted my balls all the way back to Toledo.  How was I to know there was bad blood? The concert program said Bev was on loan from ELO. 

But Ken never let me forget about The Time I Insulted Bev Bevan.

* An "album flat" is a 12" x 12" piece of cardboard with album art on it.  It was used in making displays in record stores.

9 comments:

  1. Those were the good ole days in the record business. I remember Peaches Record Stores well being from Cleveland.

    It's so funny that you mention Zapp. I almost fell out of my chair when I saw that album cover. I know you don't like them, but I love them!! (Of course I also love Black Sabbath)
    My high school was very racially diverse and I seemed to be one of the few people who could move fairly seamlessly with most crowds. Zapp was huge in my high school. I've even been to a show. Their music, especially "More Bounce to the Ounce" is some of the most sampled music today. But I don't doubt for a second that they were arrogant as hell. It's part of that culture. Bravado, crazy fancy clothes, in your face attitude. But it's what made the music so funky!!

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  2. I actually used the term "record store" recently and my kids said, "Huh?"

    We had a record store in my town back when you could go in and listen to 45s before (or often in lieu of) buying them. My friends and I would spend hours listening to all the new releases and the owners were kind enough to not kick us out.

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  3. My kids probably wouldn't know what an album is, let alone Eight tracks or records! It sounds like you had a blast! What great memories for you.

    When I was a teenager I played 45's till they turned gray. It was a sweet time.

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  4. One of my first jobs in the construction biz was building/remodeling National Record Marts, a chain out of Pgh. A lot of crazy memories, like being asked to stick around to help when hundreds of people showed up to see Leif Garrett (shows you how old I am!) at NRM's first "superstore" which we built from an old A&P, designed to compete w/ interlopers like Peaches, etc.

    Things went from bad to worse when it started raining and everybody pushed to get inside, trapping a co-worker and myself up against the interior plate glass windows, wondering aloud if we would be killed outright or just seriously maimed if the glass gave way.

    Fortunately, Pgh's finest came to our rescue before we found out.....

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  5. GUY:
    You’re probably remembering the Peaches on Brookpark Rd at Pearl, no? I lived near there, but didn’t manage that one. I managed the one in Maple Hts for 3 years. Zapp would have went over BIG if they would have went there, instead of Toledo. We didn’t do squat in R&B business there.

    They were appearing in support of, I believe, their 2nd album… the silver one, and the big hit was “Do it on the Dance Floor.”

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  6. Gina:
    As a kid, I was a total record store geek. I would kill 2 hours at a time, just going through the racks and reading all the information on the album jackets. (This turned me into that kid on the block that always knew who sang what song and what album it was on.) Actually getting a job at a record store was like hitting the jackpot!

    I never had a store in the area that was that free with letting you play stuff, but once I started working at one, it opened up huge new areas of music that I never knew I liked.

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  7. Dick:
    Oh, I remember NRM. They had one in our local mall and I haunted them as much as I did the local Camelot and Peaches.

    Your Leif Garrett in-store sounds like our Alan Hunter event… luckily we had a huge store and could accommodate the crowd easily. The tape counter was key. This was back when we had all those new-fangled cassettes in a long counter that ran the length of the store. If you wanted one, an employee had to get it out for you. So it made a great barrier for him to roam behind, without threat to his life and limb.

    I was at a number of other in-store events through the years, but that was by far the biggest. And it was a surprise, because there were still large portions of NW Ohio that still hadn’t been wired for cable. No one knew the impact that MTV would have. But we learned right quick…

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  8. Cher:
    When I was younger, I started with the 45’s, mostly for cost’s sake, but I was just a “hit-monkey” anyway. As I got older, it was albums all the way.

    I download music now, (legally, of course) but there’s nothing that comes close to bringing home a brand new LP. I’d slit open the cellophane, pop it on the turntable and then pore over every detail on the album jacket and sleeve. Boy, did I ever hate it when it was just a plain white sleeve inside.

    I used to love to read the Special Thank You’s and always wondered what the people did to get thanked. It was a lifetime goal of mine to get mentioned in the liner notes one day. (A goal that actually came to pass, but that story will come later.)

    Even CDs, while still giving you something to open and fiddle with, never came close to the thrill of exploring a new LP. Although it did eliminate the bane of my existence back then… the album that skips… GAH!

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  9. Love reading this history!

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